The star of print media will always shine as compare to TV, Radio and Internet.

 

 

The medium of TV came into the country in the 19th century. At the time, many thought that radio and newspapers would disappear. But 84 years have passed. Yet radio and newspapers have not been abolished. Not only this, the newspaper has become stronger. And its spread has been increasing instead of decreasing. And in terms of vastness, he has entered where there was no radio. Since radio is cheap, it has reached where no one can reach. Newspaper coverage has increased in rural areas. Pages advanced. Its prevalence in rural areas has increased instead of decreasing.

When TV came on a large scale in 1984, no one could have imagined that the number of TV channels would ever increase so much.

Several other private channels were launched in the competition. In the beginning, news had to rely only on television. Today many channels have started giving only 8 hours of news. There are over 100 channels in the United States. But most of it is entertainment. There are news channels too, but the numbers are not that big.

As the spread of television increased, so too did the fear of reducing the circulation of newspapers. As a result of globalization, the government has banned many foreign TV channels. Companies are allowed to enter the market. As a result, there is no longer a need to buy smuggled goods. Not only this, but the cost of television sets has also come down significantly. Apart from this, home theaters have also come in many homes.

Initially, there were fears that the onslaught of television would slow the circulation of newspapers, but market and survey data show that the fears have been refuted. Not only this, studies show that exactly like News TV. As the channels grow, so does the circulation of the press. this is incredible. But behind this lies the perspective of the viewer and the reader. News on television and radio is less, as a result of which the viewer wants to know the same news in detail. The newspaper fulfills this wish.

It showed that those who listened to the news on television at night read the newspaper 60% more the next morning. Night TV This was done to find out the details of the news seen above. Another interesting detail was that due to the competition of television, newspapers have to become more aware of their credibility.

The study also found that housewives spend more time reading newspapers. The study also predicts that both mediums will complement a MAC. And this feature is sure to increase further in the coming time. One result of the survey was that television reached 50% of the country's adult population. Today the number of readers of newspapers has increased significantly.

The world's first radio broadcasting began and in 1909 the first radio station was established in California by Charles Herald. A 24-hour news service started from above. And the whole world was shocked. The well-known thinker Bertrand Russell predicted that newspapers would gradually shut down and lose their importance. His argument was that when news from around the world was broadcast on the radio, who would read a newspaper every hour? But within a few years, his prediction turned out to be completely wrong. The circulation of newspapers did not decrease but increased. This gave rise to a new theory of media struggle. According to this theory, when a new medium comes in the competition of a medium, the old medium throws out all its hidden powers to survive.

The one-time newspapers were replaced by the letterpress system, which was replaced by a new system. In the first method, the type becomes out of date, so it wears out and instead of appearing dull in print, the new system type becomes new and is then replaced by a computer. Instead of using a rotary machine for printing, it has been replaced by an offset machine. Today most newspapers print with this method. In this way, the newspaper was saved in the race of radio.

Radio, TV, and another difference that is not noticeable in newspaper competition is that the viewer has to follow radio and TV. TV is running some very important news bulletin or some very important serial is going on and if someone calls in the middle of a guest come, then the color breaks. The dialogues that we used to miss in the serial at that time are not heard again. In addition, you have to be present to watch the television program at a certain time.

On the contrary, the newspaper can be read in the morning, evening or night as per your convenience. Sometimes if you have been to Hargam, you can study together. If any sentence or paragraph of a newspaper is not understood then it can be read again. Not so in the case of radio or television.

Each medium has its own unique characteristics and weaknesses. The very existence of cinema was threatened by the advent of television. It seemed that sitting at home watching TV without paying any ticket fare. How good is a website if it "mixes up" with everything that's out there? But in the case of the press. That history is repeated here.

Black and white films became colorful. An element of lyric music was also added to it, the 70 mm. The location of the film is 35 mm. Apart from 3D. With the name came a new kind of film. Optical sound is also heard in the theatre. All these facilities are available on TV. Not found on set. As a result, the cinema survived the onslaught of TV.

As Marshall McLuhan predicted in 1950, we are now in the midst of an era of the communications revolution. In the 500 years since typography was invented by Gutenberg in Germany in 1450, we have entered the age of the Internet. With the help of the Internet, we can get information about many subjects of the world by just pressing a button.

Of course, the question of the credibility of the media still arises. According to Marshall McLuhan, the idea of ​​a Global Village has now become a reality. This is not one-sided propaganda but a neutral report in the changing environment of the world. The new world that is taking shape may have different reports of the same event. This suggests that in the new world, as McLuhan envisions, the importance of neutral reporting and truth, not government propaganda, will increase. If this happens then the world will move very fast towards world peace.

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